Marketing must ultimately lead its own marketing technology. It’s the only way to succeed as a data-driven discipline. And today, marketers are learning to use technology with creativity and at lightning speeds. Today marketers control their marketing data, their marketing analytics and their marketing technology. And they run their strategic analytics in seconds, not hours.
IDP delivers data-driven marketing solutions like marketing analytics. We empower marketers to run their complex analytics anytime and every time in seconds, not hours.
Data-driven marketing is a team sport and unifying stakeholders around a common goal is what drives business forward. Today’s business professionals need panoramic views of all customer touchpoints. From this 360-degree view, we lead teams from insights to action and truly apply data in ways that improve bottom-line results. — Forbes, Nov 2017
Marketing Analytics — Challenges
The tempo by which marketers must respond to customers is dizzying. Marketers need to quickly engage and reward customers with compelling offers before check-out. And with increasing data volumes, data complexities and data velocities, marketers are sprinting to keep pace with customers. Let alone anticipate them.
Yet data and internal platforms are among the biggest challenges. The technologies and platforms that pledged to solve the problems of customer data and customer experience have created confusion and frustration. — Loyalty360, Nov 2015
Both the volume and velocity of new data challenges marketers. There’s a wealth of customer data being generated, and siloed, at a furious pace. But few marketers know how to connect these data silos. Many aren’t sure of the data they have. They don’t believe they have the data they need; and what they have, they question the quality. Or they can’t access.
One of the biggest roadblocks in creating personalized customer experience is the maze created by the various silos that exist. — MaketingProfs.com, Nov 2015
Data gaps, bureaucratic hurdles and technical complexities confront marketers. So do system performance and delayed reporting. And they’re frustrated by the efforts spent to access data, and by the knowledge required to use reporting tools. When analysts can’t manage complex data, they create error-filled analytics. So marketers fail to get the insights. And they lose confidence in both reporting and data.
Marketing Analytics — IDP
The most critical part of actionable marketing analytics is accurate, reliable data that is available now. It makes no difference how sophisticated your statistics are if underlying data is incomplete.
At IDP, our goal is to help marketers control their data, their analytics and their marketing technology. Our ‘invasive’ data management and deep-dive data mining empower marketers to uncover hidden patterns that aren’t obvious – and then act on them.
IDP removes the requirement that business analysts manage large data volumes or complex data structures. We bridge the gap between data management and analytics — so analysts focus, not on data, but on making recommendations from statistics.
We manage those large data volumes with complex structures and integrate disparate data sources. And build rock-solid analytical data sets.
Of course, we always collaborate with marketers to generate the right analytics that produce actionable results.