In-Database ProcessingIDP delivers data-driven marketing solutions with a focus on in-database processing. Database marketing provides marketers with the tools to anticipate and engage customers; to reward loyalty; and to retain loyal customers. In-database processing empowers marketers to run data-driven marketing in seconds, not hours.

In-Database Processing — What is it?

In-database processing refers to integrating data management and data mining workloads inside a production data warehouse. The process is popular for improving analytic efficiencies and is often called in-database analytics. In-database processing has actually been around for a long time and in-database analytics is just the tip of the in-database iceberg. Supporting the analytics are vast, largely hidden exploration processes — 75% data management and data mining, and only 25% analytics.

In-Database Processing — Benefits

Speed. Incredible speed; and the ability to accurately repeat analytics anytime — in seconds.

Work efforts plunge from hours to seconds. Gone are data transfers across networks. Gone are the complex joins and aggregations on workstations. Instead, the data warehouse handles data management. Analytical data sets are created at the source; and analytics complete in seconds, not hours. This part of in-database processing – the hidden part of the iceberg – is where business analysts gain the greatest benefits.

In-database processing empowers marketers to transform their customer and transaction data into strategic, competitive weapons. By migrating the data management and analytics inside the data warehouse, a two hour process reduce to under one minute. And the analytics become instantly repeatable with absolute accuracy.

In-Database Processing — IDP

In-Database Processing


With IDP, marketers control their data, their analytics and their marketing technology.

The most critical part of analytics is accurate and reliable data. But your data is challenging, and you have limited resources. So, we remove the requirement that business analysts manage large data volumes or complex data structures. We bridge the gap between data management and analytics, so analysts focus, not on data, but on making recommendations from statistics.

At IDP, we manage large data volumes with complex structures and we integrate disparate data sources. We build rock-solid analytical data sets. And we always collaborate with marketers to generate actionable results.

Our data-driven marketing solutions are always designed to specific marketing requirements and our analytical data sets are built for 24/7 availability. The analytics, once integrated into the data warehouse are rightly called in-database analytics. And by generating analytics in seconds, not hours, marketers can turn their focus to making strategic recommendations from the analytics.

When the supporting data is rock solid, then In-Database Processing becomes much, much easier!